Effective Strategies for Nonprofit Marketing Online

This spring, Rachel Dukeman will cover the best ways to use social media and digital media marketing to enhance grant proposals, fundraising campaigns, audience participation, and communicating your brand to a larger audience online.

Social media is a new form of communication and participation in cultural experiences, and it is here to stay. Across the nation, nonprofits are realizing the marketing and development potential that social media offers. Tapping into that potential requires more than establishing a profile or occasionally updating your page.  It requires research, planning, creativity, and consistency.

This spring, in a day-long, interactive workshop, Rachel Dukeman will cover the best ways to use social media and digital media marketing to enhance grant proposals, fundraising campaigns, audience participation, and communication of your brand to a larger audience online. From determining the best sites to using content generation, experience professional social media strategy and implementation by bringing your laptop, smartphone, or tablet.

The workshop is sponsored by the New Jersey Historical Commission, New Jersey Historic Trust, New Jersey League of Historical Societies, Ocean County Cultural and Heritage Commission, and Rutgers University Libraries.

The workshop will be offered in three locations for your convenience.

Rutgers University Library, Alexander Library, New Brunswick

March 16, 2016/March 17, 2016 snow date

9:30 a.m. – 3:45 p.m.

Morris County New Jersey Public Safety Training Academy

Morristown

March 31, 2016/April 11, 2016 snow date

9:30 a.m. – 3:45 p.m.

Ocean County Library, Bishop Memorial Library

Toms River

April 5, 2016/April 19, 2016 snow date

9:30 a.m. – 3:45 p.m.

There is a cost of $25 to attend this workshop, which includes breakfast and lunch.

To register and learn more information, click here.

From: H-New Jersey